Prudential Bank

A budget too small for TV and too big for print, or is it? Prudential bank is all about recognizing opportunities, so we printed the story of how Levi’s became jeans, on a piece of Denim stitched into financial mags.

The unusual execution secured that the thickness of the denim would always open on that page in the mag.

The ad did so well that 6 months later we had a TV budget.